We believe that the path to having a positive impact in the world begins by collaborating with communities. Our experience shows that we can make a greater impact by partnering with organizations who share our passion to promote active, healthy lifestyles - a critical component to our well-being mission.
We recognize the challenge is great. More than 1.4 billion people are overweight or obese - and it’s expected to double by 2030. So we’re empowering voices from around the globe – working with consumers, companies, governments and leading non-governmental organizations (NGOs) – to amplify their ideas and bring them to life.
We also know that bringing those ideas to life takes time. That’s why we’re in this for the long term. And through our Mondelēz International Foundation, we’re ramping up our efforts to empower families and communities to lead healthier lives. We’re proud to invest $50 million USD over the next three years in a three-pronged proven approach to combat obesity: nutrition education, promoting active play and providing access to fresh foods.
We accomplish this in two ways:
- Invest in community programs that get children playing, making informed food choices, and preparing healthy snacks, as well as growing nutritious foods
- Inspire our colleagues to contribute time and talent
We’re partnering with organizations who share our passion to promote active, healthy lifestyles - a critical component of our well-being mission. By working with consumers, companies, governments and leading non-governmental organizations (NGOs) we’re applying our resources and expertise, and helping to amplify their ideas and bringing them to life.
We’re in this for the long term, as demonstrated by our contribution of more than $1 billion in cash and food over the last 25 years through our foundation and legacy companies.
Today, our Mondelēz International Foundation is ramping up our efforts to empower families and communities to lead healthier lives. In 2013, we’re committing $50 million over next three years to partnerships promoting active, healthy lifestyles.
We know we’re on the right track, as we’re already seeing positive impacts in the communities where we’re working in within Europe:
United Kingdom: Life Education West Midlands in partnership with Birmingham Health Education Services delivers “Health for Life” in Birmingham to help school children develop sustainable, healthy lifestyles around eating, cooking, growing food and physical activity. The program has already served 4,500 students in 16 primary schools. In just one year, 68 percent of the program’s students cook at school, 64 percent grow their own vegetables and 34 percent have better knowledge of the need for daily physical activity.
Germany: Klasse2000 is an award winning healthy lifestyle program that has benefited more than 1 million children in 38,000 elementary school classes, teaching vital knowledge about nutrition, the importance of physical activity and other valuable life skills.
Italy: Save the Children has created “Ready Steady Go!,” a program that promotes healthy lifestyles and physical activity to reach more than 66,000 children and families in 10 cities around the country.
Spain: Alicia Foundation is bringing cooking workshops and nutrition education to 30,000 students and seeks to improve eating habits and physical activity for Spanish teenagers. Since its launch in 2011, the program has been recognized with awards by the federal and regional government and the country’s leading business magazine.